Why hire a consultant or fractional CMO?
Your business needs a fractional or part-time CMO when they need marketing direction and strategy skills of a CMO, but do not need it full-time.
Reasons a business will need a Marketing consultant like me:
Strategic Marketing: Your business needs a comprehensive marketing strategy for your specific industry. Someone with years of experience in sectors such as insurance, fintech, retail, and education.
Balanced Scorecards and KPIs: What gets measured, gets done. You need to track the progress of campaigns and have someone who knows what's actually important lead weekly KPI meetings . Your team has accountability and focus whilst also feeling the satisfaction of evidenced success.
Optimise, optimise, optimise: You need someone with experience of seeing the opportunities in a campaign or funnel and acting on it. An expert with experience in leading and creating optimisation teams.
Leadership: Your marketing team needs leadership from a marketer with years of experience. You need a professional who can make swift educated decisions to keep forward momentum.
Efficiency: You know there's more to be had from the team's efforts but you need someone who has seen it before to help. Someone with strong process, organisation, and a knowledge of industry best practice will give you that.
Efficacy: No point owning a highly efficient corner shop. You have staff to execute tactics but they lack strategic experience for sustainable success and growth. You need someone who has been the tactician and the strategist and can see and overcome blockers. This may be through applying past experience, or through employing techniques like Design Thinking for more innovative solutions.
Part-time CMO: You need the skill set of a marketing leader, but not the 40 hours per week of a full-time CMO. If you need a Fractional CMO for only 8 hours per week, or 24, I can work with you to accommodate that.
Starting strong: You are launching a new product or service, or even a new company. You need a Go-to-marketing strategy for now and for what's next. Your marketing plans need to be tight so your marketers know exactly what to do both for digital performance and brand activation. Once launched, you'll need to know what to look for to ensure you're on track.
What does Growth-focused Marketing Leadership look like?
I am a growth-focused strategic expert. Profitability in campaigns is crucial to what I understand success with a client to be. If you choose to engage my services beyond a simple project-by-project basis then this can be done through maximizing the efficiency within your marketing team. My first weeks or months with a client as a Fractional or Interim will focus on improving the systems and processes within your marketing department, turning it into the machine it deserves to be.
This is most effectively done via weekly reporting on marketing KPIs through a scorecard. I will create this, or improve your current one, as an immediate improvement for your marketing department.
As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.
Consider the risk you’re taking by having a marketing tactician set the campaign objectives and success criteria in your organisation. Odds are, they are yet under-qualified for the role, but I can help develop them.
By hiring a fractional CMO you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.